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Advertising
POSITION THE BRAnD AS THE (new) big player
Client: T-Systems / in partnership with Axioma
Challenge
T-System is one of the most trustworthy ICT companies in the world. Although they are active for several years in the Netherlands they lack recognition. Time to present themselves in a new way.
Concept
A new big ICT player is in town. Taking care of all your ICT challenges. This T-Systems giant makes everything look like child's play.
Deliverables
Theme images
Advertising billboards
Supporting video
Social images
My role
Creative Direction
Art Direction
*in partnership with Axioma
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Event, PR & Paid Advertising
LET WOMEN FOLLOW THEIR OWN TASTE
Client: Nederlandse Brouwers
Challenge
Dutch brewers want women who are not reluctant towards beer, to choose a glass of beer instead of other alcoholic beverages like wine. In spite of the social conventions towards women drinking beer.
Concept
Women of the Netherlands, follow your own taste!
Through a wide variety of channels (blogs, women magazines, websites) we let the target group and key influencers speak about the subject and negate the social conventions about women drinking beer.
Deliverables
TV Commercials
Photo imagebank
Website
Print materials
Social posts
Brandbook guidelines
My role
Creative Direction
Art Direction
Visual design
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Product Introduction
A CHANGE OF COURSE BY OPENING DOORS
Client: Woonfonds / in partnership with Axioma
Challenge
Tie together all the new product propositions into one (visual) story. The new specialized propositions offer unique possibilities for the customers of Woonfonds to get a mortgage.
Concept
Woonfonds opens doors where other companies keeps them closed. We created all the thematic images around the 'just opened' door. The promotional videos starts with this unique moment and follows with a 'blog-style' selfie explanation.
Deliverables
3 proposition films
4 Theme images
My role
Creative Direction
Art Direction
Storyboards
*in partnership with Axioma
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Awareness Campaign
new DUTCH top scientists in the footsteps of the
old DUTCH Masters
Client: Airbus Defense and Space Netherlands
Challenge
How can we tell the highly technical and complex story of Tropomi for Airbus Defense and Space Netherlands (ADNS), explain the unique collaboration of scientists and make them appealing for a big audience in the year Tropomi is launched into space?
Concept
Netherlands has a rich history when it comes to bound breaking scientists and super specialists in their field. The new top scientists are actually following in the footsteps of these old masters. "The New Dutch Masters".
A combination of an old famous master and the 'new' master allows us to tell the complex story in an attractive way.
Deliverables
Manifesto film
Main theme image
4 Portrets
Offline and online materials
My role
Creative Direction
Art Direction
Storyboards
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Awareness Campaign
giving lungcancer patients a voice
Client: Lung Cancer Europe
Challenge
Create awareness for Lung Cancer Europe (LuCE). The first European patient advocacy group representing lung cancer patients on a European level.
Concept
To cut through the stigma of the old smoking man who suffers from long cancer I came up with The Many Faces One Voice concept. Which represents the many variaties of the patients and the types of long cancer.
Deliverables
Exposition images
Infographic
Online and offline materials
Toolkit for PR
My role
Creative Direction
Art Direction
Visual Design
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Brand Manifesto Film
A CREATIVE manifesto
TO MAKE A MARK
Client: Fugro
Challenge
We were charged with creating a new 'out of the box' manifesto for Fugro. A manifesto that explains their new positioning with more focus on data collection.
Concept
Fugro shapes a our new world made out of data(cubes).
Deliverables
Manifesto film
Supporting product animations
Company presentation
Expo stand
My role
Creative Direction
Art Direction
Storyboards
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single design productions
Video & Animation Productions
showreel
Clients: Various
Infographics
visual storytelling
Client: Heineken
Websites
USER CENTRIC WEBSITES
Clients: NN, WLJ, Rooks
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Contact me
mail@paulusegberts.nl
+31 6 42 40 6004